Thursday 1 September 2011
Thursday 25 August 2011
Week 4 - Progressive Submission
After researching and analyzing the website of old chang kee, it is quite messed up, and icons or flash media are all over the page itself. Thus, I decided to revamp their website.
This is their homepage. They have too many flash media all over their homepage, and makes it too distracting, viewers could not see a focus point.
*screen shot of old chang kee homepage.
credited to http://www.oldchangkee.com/index.php 25Aug 2011
Site Diagram
This is the initial site diagram that i came out with to organize the information.
Sample Visual Elements
There are a few references that i came out to aid me in revamping the website.
All these websites have similar purpose which is conveying what they sell through websites. adding on, they uses flash media to fit everything into a page.
*images are all screenshot of the webpages.
credited to http://www.mcdonalds.com.sg/index.html , http://www.swensens.com.sg/index.html , http://www.kfc.com.sg/index.php on 25Aug 2011
*images are all screenshot of the webpages.
credited to http://www.oldchangkee.com/index.php http://www.mcdonalds.com.sg/index.html , on 25Aug 2011
*images are all screenshot of the webpages.
credited to http://www.oldchangkee.com/index.php http://www.kfc.com.sg/index.php , on 25Aug 2011
*images are all screenshot of the webpages.
credited to http://www.oldchangkee.com/index.php http://www.mcdonalds.com.sg/index.html , on 25Aug 2011
*images are all screenshot of the webpages.
credited to http://www.oldchangkee.com/index.php http://www.mcdonalds.com.sg/index.html , on 25Aug 2011
Conclusion
Overall, there is a lot to do for Old Chang Kee website. Adding on, the company did not promote and advertise on their website often to create awareness. Majority of the locals may not even know the existence of their website. Thus, it is important that Old Chang Kee need to start promoting in every outlet.
To what i observe, Old Chang Kee also did not update their promotion and menu regularly. Almost everything on that website are outdated. For example, they do provide breakfast meals like Nasi Lemak or Fried Bee Hoon for office working adults to buy along the way. If they provide a pre-order service on their website, probably they will earn more profit.
The main purpose of revamping the website is to make it more simpler, organized, and clearer for the visitor of the website. A disturbingly disorganized website may cause a turn-off.
This is their homepage. They have too many flash media all over their homepage, and makes it too distracting, viewers could not see a focus point.
credited to http://www.oldchangkee.com/index.php 25Aug 2011
Site Diagram
This is the initial site diagram that i came out with to organize the information.
Wire Frame
This is the wire frame i have came out with.
Sample Visual Elements
There are a few references that i came out to aid me in revamping the website.
All these websites have similar purpose which is conveying what they sell through websites. adding on, they uses flash media to fit everything into a page.
*images are all screenshot of the webpages.
credited to http://www.mcdonalds.com.sg/index.html , http://www.swensens.com.sg/index.html , http://www.kfc.com.sg/index.php on 25Aug 2011
- The first thing i referred was the profile page that the company introduced themselves. Old Chang Kee's profile page are too wordy, and mostly filled with their history. Unlike Macdonald's, which is much more straight forward.
*images are all screenshot of the webpages.
credited to http://www.oldchangkee.com/index.php http://www.mcdonalds.com.sg/index.html , on 25Aug 2011
- Homepage. I decided to do something similar to KFC's homepage where links are just right below the banner. It will look more organized and easier for the webpage's visitors
*images are all screenshot of the webpages.
credited to http://www.oldchangkee.com/index.php http://www.kfc.com.sg/index.php , on 25Aug 2011
- The outlets address are too messed up in Old chang kee's webpage. You can refer to the screen shot below that they do not put their exact location of their outlets instead. unlike other reference websites.
*images are all screenshot of the webpages.
credited to http://www.oldchangkee.com/index.php http://www.mcdonalds.com.sg/index.html , on 25Aug 2011
- The Menu of Old Chang Kee is not clear to the visitor too as it uses cartoon illustrations to indicate different type of snacks they have, adding on, they did not state the price too. Whereas, other reference website provides both the price and photos of the food they are selling.
*images are all screenshot of the webpages.
credited to http://www.oldchangkee.com/index.php http://www.mcdonalds.com.sg/index.html , on 25Aug 2011
Conclusion
Overall, there is a lot to do for Old Chang Kee website. Adding on, the company did not promote and advertise on their website often to create awareness. Majority of the locals may not even know the existence of their website. Thus, it is important that Old Chang Kee need to start promoting in every outlet.
To what i observe, Old Chang Kee also did not update their promotion and menu regularly. Almost everything on that website are outdated. For example, they do provide breakfast meals like Nasi Lemak or Fried Bee Hoon for office working adults to buy along the way. If they provide a pre-order service on their website, probably they will earn more profit.
The main purpose of revamping the website is to make it more simpler, organized, and clearer for the visitor of the website. A disturbingly disorganized website may cause a turn-off.
Friday 19 August 2011
3rd Week SWOT analysis
Website: http://www.oldchangkee.com/
Strength
-The icons are big enough and convey a clear directions for any online customers where is their menu, outlets and even the latest promotion.
-The branding is strong. online customers will be able to tell it is Old Chang Kee.
-The whole animation fit into the screen. Animations able to save space and provides convenience.
Weakness
-the icons are all over the place.
-the informations are not organized.
-Too many animations, it can be too distracting.
Opportunities
-the layout of the websites can be more orgnized and clear.
Threat
-because the website is too disprganized, it may cause a turn-off for potential customers who intend to order catering services
Strength
-The icons are big enough and convey a clear directions for any online customers where is their menu, outlets and even the latest promotion.
-The branding is strong. online customers will be able to tell it is Old Chang Kee.
-The whole animation fit into the screen. Animations able to save space and provides convenience.
Weakness
-the icons are all over the place.
-the informations are not organized.
-Too many animations, it can be too distracting.
Opportunities
-the layout of the websites can be more orgnized and clear.
Threat
-because the website is too disprganized, it may cause a turn-off for potential customers who intend to order catering services
Thursday 11 August 2011
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