Friday 19 August 2011

3rd Week SWOT analysis

Website: http://www.oldchangkee.com/

Strength
-The icons are big enough and convey a clear directions for any online customers where is their menu, outlets and even the latest promotion.
-The branding is strong. online customers will be able to tell it is Old Chang Kee.
-The whole animation fit into the screen. Animations able to save space and provides convenience.

Weakness
-the icons are all over the place.
-the informations are not organized.
-Too many animations, it can be too distracting.

Opportunities
-the layout of the websites can be more orgnized and clear.

Threat
-because the website is too disprganized, it may cause a turn-off for potential customers who intend to order catering services

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